Velvet Studios

Video Posts

Short-form videos are the most engaging form of content on social media right now. In fact, 73% of consumers prefer to watch a short-form video to learn about a product or service. The goal is for independent professionals to share educational nuggets that provide just enough information to entice viewers to take the next step with you.


From a 20-minute monthly virtual interview, we can create engaging short-form clips. Colors, fonts, and thumbnails can all be customized based on the coach’s preferences. Video quality may vary depending on the camera setup. For those with more time to commit to video content, we recommend using your phone and a tripod to record the clips. Any inexpensive tripod will suffice to start. Web calls can also work, but there will be a noticeable difference in quality.

Infographic Posts

Infographics are another content type we can convert interviews or blogs into. These provide engaging visuals that represent the main takeaway of whatever point you were trying to make. These are complemented by a caption that further helps contextualize the infographic.

Quote Posts

People have increasingly shorter attention spans, with the average internet user having an attention span of just 8 seconds. To cater to this, we can use interview content to create quote posts that speak to your social media audience in different ways. Quote posts try to capture some of the most engaging moments during our interview. Since not everyone consumes content the same way, quote posts offer another modality to share your thoughts. Similar to videos, all aspects of quote posts can be customized to your preferences.

Carousel Posts

Carousel posts are slideshow posts that allow you to dive deeper into a topic. We typically recommend clients answer questions with concrete steps, and moments like these in the interview are ideal for creating carousel posts. These posts concisely break down and provide tangible advice or steps to achieve something. While carousel posts may feel a bit high-level, we complement them with captions that further contextualize the content.


All posts, including quote and video posts, come with captions designed to supplement and add context to the posted content. The goal of all the content is to give a bite-sized preview of your services and knowledge, creating stepping stones for your audience to take the next step and formally sign up for your services.

Poll Post

How long do recruiters spend reviewing your resume?


  • (a) Less than 10 seconds
  • (b) 10-30 seconds
  • (c) 30-60 seconds
  • (d) Over a minute


Vote and let me know what you think in the comments!


#ResumeAdvice #JobSearch #CareerTips

Text Post

Full-time job, side hustle, one single profile.


Here’s how you avoid confusing the people who might hire you.

The key is narrative alignment.


If your day job is in data and your side hustle is in marketing, bridge them with a theme: “Data-driven marketer” or “Analytics-backed storyteller.”


Hiring managers want clarity, not contradictions.


So craft a message, a narrative that brings both together and avoid leveling yourself out of the right opportunity.


Too often I see “CEO” or “Founder” in profiles of individual contributors applying for roles.


This signals misalignment to recruiters and hiring managers, who immediately think:


“This person says they’re a CEO. Probably not going to fit the role.”


Your professional story needs coherence.


When a recruiter asks “Who is this person?” your profile should provide a clear, consistent answer that makes sense for the opportunities you’re pursuing.


Titles matter less than the narrative thread connecting your experiences.


Frame your diverse experiences as intentional parts of your professional journey rather than disconnected chapters.


Want help crafting a brand story that aligns your work with your career goals?


Save this post to reference the next time you update your profile.


#CareerNarrative #SideHustle #PersonalBranding

LinkedIn Articles

The Paradox of Leadership Vulnerability: Why Acknowledging Uncertainty Strengthens Your Team


When the Path Forward Isn’t Clear


As leaders, we’ve all faced moments when the path ahead is shrouded in uncertainty. Perhaps you’re navigating a rapidly changing market, implementing a significant organizational change, or responding to unprecedented challenges. In these situations, it’s tempting to fall into one of two common traps: sitting in place waiting for the uncertainty to dissipate, or making a hasty decision just to keep things moving.


I’ve observed both approaches throughout my career, and I can tell you with confidence – both are typically suboptimal choices.


The Counterintuitive Power of Admitting Uncertainty


The best approach I’ve found for navigating rapidly shifting environments is counterintuitive for many leaders: recognize the uncertainty, name that condition out loud, and acknowledge that you don’t have all the answers in that moment.


This approach feels vulnerable, especially for senior leaders who are accustomed to projecting confidence and certainty. After all, isn’t a leader supposed to have the answers? Aren’t we expected to chart the course forward with unwavering conviction?


The irony is that when you make yourself vulnerable by acknowledging uncertainty, you actually take a step toward bringing your team along with you. Everyone knows when a situation is uncertain. Everyone knows when there are no clear and easy answers. By admitting this reality openly, you create conditions where you can truly join your team and get everybody engaged, leaning forward together as you work through the uncertain moment.


Hidden Decision Bottlenecks: The Glasses We Don’t Know We’re Wearing


This principle extends beyond just handling uncertainty. Consider how often our own biases create hidden decision bottlenecks. I like to use a simple analogy: imagine wearing a pair of glasses all the time. If you live life at high speed, these glasses get dirty, smudged, and scratched. Yet because you wear them constantly, you don’t even notice the diminished clarity.


It’s only when you change glasses that you suddenly realize how much clearer everything looks.


Our decision-making processes are often similarly clouded by biases we don’t even recognize. We may not be fully considering all alternatives, or we might be stopping short of addressing the bigger problem. Perhaps participation is limited, or some team members are holding back crucial perspectives.


Creating Conditions for Better Decision-Making


How do we clean these metaphorical glasses? By creating diversity in our discussions, conversations, and collaborations with our leadership teams. This diversity of thought helps us see where we may be missing opportunities or overlooking important considerations.


Developing self-awareness around how you’re managing yourself and your fellow leaders is the primary way to see past the biases that may be holding you back and bottlenecking your effectiveness as a decision-making team.


The Power of “Why” in Driving Change


Another critical element in leading through uncertainty involves communicating the “why” behind organizational changes. The rational “what” is never enough. There are always individual-level consequences around any shift taking place – sometimes small, but they’re there all the same.


When you open up about why changes are important and why the organization is undertaking them, you create opportunities for people to contribute their discretionary energy. They can choose to support that “why” connected with the rationale you’re sharing, not just following instructions, but bringing their best energy and thinking to making the change happen.


Building the Capability to Pivot


Navigating uncertainty also requires developing the capability to pivot quickly – a skill that, like many others, requires regular exercise to develop. Many organizations focus on efficiency, doing certain things repetitively, which often rules out activities like experiments, trials, or pivots.


To build this capability, we need to practice testing, experimentation, and pivoting regularly. In my work with organizations around strategic change, we set up 90-day results-focused experiments. For many organizations, this timeline initially seems impossible – there’s disbelief they can create meaningful results in less than 100 days.


However, with practice and innovative, accelerated ways of working, teams learn new collaboration methods that make rapid results possible. These short-cycle experiments build the “muscle” of pivoting, making organizations more adaptable when market conditions shift.


Measuring the Impact of Leadership Development


This approach to leadership – acknowledging uncertainty, recognizing biases, communicating the "why," and building the capacity to pivot – requires deliberate development.


Traditionally, tracking the return on leadership development investments has been challenging. The line of sight between these investments and tangible outcomes has typically been difficult to establish.


Today’s best practice involves tracking both process measures and outcome metrics. We need to see how behaviors change immediately after leadership development sessions, while also connecting these changes to actual business outcomes like sales results, week by week and month by month.


The Paradoxical Truth About Leadership


The paradox of effective leadership in uncertain times is that strength comes not from projecting certainty when none exists, but from the courage to acknowledge uncertainty and create the conditions for collective problem-solving.


By making yourself vulnerable in this way, you don’t diminish your leadership – you enhance it. You create the opportunity for authentic collaboration that taps into the discretionary energy of your entire team.


Next time you face uncertain conditions, resist the urge to either wait or rush. Instead, gather your team, acknowledge the ambiguity openly, and invite them to join you in working through it together. You might be surprised by how this vulnerability transforms your effectiveness as a leader.